Our Story
Since 1928
Over a century ago, nestled within a quaint, dusty village in Afghanistan, our great grandfathers laid down the roots of our family legacy under the tender shade of a modest tree. With dreams cradled in their hearts, they embarked on a humble yet hopeful venture, each day's dawn bringing with it the promise of crafting a heritage that would transcend time. As the 1990s approached, destiny ushered our family across borders into Pakistan, where amidst the bustling local markets, our family's entrepreneurial spirit found a new expression in a thriving jewellery business. Each intricately designed piece carried whispers of our past, resonating with the legacy of meticulous craftsmanship that had traveled across lands, cradled in the heart of our lineage.
The winds of change blew once more in 1995, guiding us across vast oceans to the promising shores of Toronto. As autumn leaves heralded new beginnings, by 1997, Sher Wali Aminzadah tenderly rekindled the ancestral flames of our trade, birthing a sanctuary of dreams adorned with gold, precious stones, and custom designs. Our quaint establishment wasn't merely a business; it was a heartfelt ode to our rich heritage. Each crafted piece shared not just the sparkle of precious stones, but the undying spirit of a family bound by tradition, love, and an enduring narrative of resilience. Amidst the soft glow of gold, the tale of a journey that began under a simple tree in a dusty Afghan village unfolded with every cherished interaction, painting a beautiful blend of past and present in the heart of a city far from our humble beginnings.
Present Day
Sher Wali’s is more than a jewellery store—it’s a tender legacy crafted through three generations of devoted jewellers across Asia and North America. Each piece we offer isn’t just jewellery, but a promise of trust and excellence, a reflection of our enduring commitment to adorning your cherished moments with timeless elegance. As we embrace modern trends, our deep-rooted trust continues to flourish. At Sher Wali’s, we offer not just exquisite treasures and impeccable service, but a warm, trusting relationship that transforms every customer into a cherished member of our extended family.
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Core Values
To provide excellence in the jewellery industry by offering quality service and products while maintaining a trusting name in the community.
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Giving Back
Giving Back To The Community embodies our ethical duty to assist those in need and contribute to societal well-being. It's our social responsibility to balance economic growth with ecological care, aiming to safeguard our children's future. Upheld by this ethos, we are committed to supporting local charities by dedicating a portion of every sale to their causes.